A commercial that Fox found “too controversial” to air in its entirety during the Super Bowl is a big hit on the Internet. 84 Lumber's immigration-themed ad got so many hits online that the company's website crashed for a time.
The commercial shows a mother and her young daughter making a long, difficult journey to the U.S., only to find a huge wall on the border. The mother breaks down in tears, but her daughter sees a big wooden door.
It then cuts to a shot of a man driving down the highway with lumber and tools in his truck. The words, "The will to succeed is always welcome here" fill the screen. The nearly six-minute ad is on 84 Lumber's Twitter account. It comes as President Trump continues to call for a wall on the southern border, and while his administration and several states fight in court over his ban on people from seven Muslim-majority countries.