Lago in the Morning

Lago in the Morning

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The Super Bowl Ad by Dodge

The Super Bowl ad by Dodge for its Ram trucks featured the voice of Martin Luther King giving his Drum Major Instinct sermon. The game was played on the 50th anniversary of that event. So Dodge incorporated the sermon in its ad, "Built to Serve."

The virtue signaling was .....well, here's an example. actor John Cusack tweeted, "MLK who died striking with workers decrying militarism and imperial war makers -- used to shiny trucks with marching soldiers -- corporate America NBC NFL should be ashamed."

The ad that showed people helping one another regardless of race....unacceptable? Here's another.....Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management, told the New York Times: "It’s the wrong mistake to make given everything that’s going on in the U.S. right now. There’s so much emotion right now around race in this country that this was a high-risk move, and clearly it’s not going over very well."

These guys are so busy virtue signaling they are missing the point.You see the Drum Major Instinct sermon addressed virtue signaling. He quoted the 35th chapter of the Book of Mark.

"The setting is clear. James and John are making a specific request of the master. They had dreamed, as most of the Hebrews dreamed, of a coming king of Israel who would set Jerusalem free and establish his kingdom on Mount Zion, and in righteousness rule the world. And they thought of Jesus as this kind of king. And they were thinking of that day when Jesus would reign supreme as this new king of Israel. And they were saying, 'Now when you establish your kingdom, let one of us sit on the right hand and the other on the left hand of your throne,'" King said.

"Now very quickly, we would automatically condemn James and John, and we would say they were selfish. Why would they make such a selfish request? But before we condemn them too quickly, let us look calmly and honestly at ourselves, and we will discover that we too have those same basic desires for recognition, for importance. That same desire for attention, that same desire to be first. Of course, the other disciples got mad with James and John, and you could understand why, but we must understand that we have some of the same James and John qualities. And there is deep down within all of us an instinct. It's a kind of drum major instinct—a desire to be out front, a desire to lead the parade, a desire to be first. And it is something that runs the whole gamut of life."

His sermon touched on how people need to be noticed, and he pointed out that people buy expensive cars to show off, saying, "You've seen people riding around in Cadillacs and Chryslers who don't earn enough to have a good T-Model Ford."

But King admitted to suffering the same sin of self-righteousness.

You might want to read it. It's really good. And was, get this."was an adaptation of the 1952 homily ‘‘Drum-Major Instincts’’ by J. Wallace Hamilton, a well-known, liberal, white Methodist preacher."

Read Dr. King's speech here.

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