Lago in the Morning

Lago in the Morning

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Harlingen vs. San Benito Selected to 2018 Great American Rivalry Series Schedule

SAN BENITO, Tx.- The Great American Rivalry Series is proud to announce it will feature this season’s game between the Harlingen Cardinals and the San Benito Greyhounds in the Series’ ninth weekend of games for 2018.

The San Benito vs. Harlingen rivalry has been one of the most intense rivalries in the nation for decades now. The rivalry is so intense the Washington Post write an investigative piece in the early 1990s analyzing why this rivalry was so heated. In the end, it may not matter why there is so much hatred in this rivalry. All that matters is what happens on the field.

The Harlingen Cardinals come into the game on Friday night 3-2 overall under head coach Manny Gomez. They started the season a strong 3-0, but they have since lost their last two matchups. San Benito is 2-3 on the season overall, having also lost their last two matchups. Both teams will look to rebound from these recent struggles with a win over their arch rival.

Entering its 15th season, the Great American Rivalry Series has covered more than 700 games in 44 states throughout the country. Wrapped in tradition, these annual battles excite entire communities, while celebrating the schools, their teams, and their fans. We Know Friday Nights™.

Great American Rivalry Series founder Rick Ford notes that, “In 2018, we are celebrating 15 years of recognizing America’s great high school football rivalries and all the traditions, players bonfires, pep rallies and parades they include. These very special games bring communities together every year to watch their teams compete and some have done so for more than one hundred years.” As we like to say, “We Know Friday Nights™.”

The winning team earns year-long bragging rights and will take home the Great American Rivalry Series Champions trophy, presented by the Marines. The game’s Most Valuable Player will be recognized after the game as part of the Series and an alumnus from each school will be inducted into the 15th class of the Great American Rivalry Series Hall of Fame. A college scholarship will be awarded to the senior Scholar Athlete on each team with the highest GPA.

More information is available at or through the Series’ Twitter (@AmericanRivalry), Facebook, YouTube and Instagram accounts. Previews and past results will be posted throughout the season with details of the teams and the history of the rivalries, and after the game. Fans can relive the excitement with photo galleries and game recaps.

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BRAINBOX Intelligent Marketing is a leader in activating digital and social media marketing as well as planning conducting and executing events employing on the ground campaigns for major brands for over 19 years. The company, specializing in youth sports, collegiate sports and consumer products and services, has activated over 7000 successful marketing events and provided student and athletic department support of over $15 million since the company’s inception in 1999.

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