The idea is that masculinity is toxic, to use the vernacular of the braided-underarm-hair-genders-studies crowd, and that any male activity, from rough housing to laughing at a scene in a sitcom to trying to talk to an attractive woman (this may be a news flash, but a lot of marriages have their beginning in a guy approaching a girl he doesn’t know and starting a conversation), is something to be suppressed and shamed out of existence.
Worse still, it takes caricatures of male behavior (oddly enough, behaviors most closely associated with men who are raised without a significant male influence in their lives) which are not very common at all and tries to pretend as though they were a) commonplace and b) anyone practicing these behaviors was going to take character guidance from a freakin razor blade commercial. If you need to review it, here it is: